On June 1, 2015, Microsoft announced that Windows 10 would be released on July 29, 2015.Microsoft began an advertising campaign centering on Windows 10, "Upgrade Your World", on July 20, 2015 with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States. The commercials focused on the tagline "A more human way to do", emphasizing new features and technologies supported by Windows 10 that sought to provide a more "personal" experience to users.[50][51] The campaign culminated with launch events in thirteen cities on July 29, which celebrated "the unprecedented role our biggest fans played in the development of Windows 10".
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The familiar Start Menu (which had been replaced by Live Tiles in Windows 8) is back.
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- The Metro interface, with its Live Tiles, is accessible from a panel to the right of the Start Menu.
- Users can toggle between touchscreen and keyboard interfaces on devices that offer both.
- The OS runs on desktops, laptops, smartphones, tablets and embedded devices.
- The final release is expected to detect touch or keyboard input and seamlessly switch apps from one to the other accordingly.
- Integrated search makes it possible for users to search all local locations as well as the Web.
- A virtual desktop feature enables the creation of multiple desktop environments, which the user can switch between through Task View.
- Containerization capabilities allow administrators to manage and secure applications and data on both user-owned and company-owned devices.
Windows 10 is device-agnostic: It supports a full range of microdevices (such as Internet of Things chips) and mobile, tablet, embedded, laptop and desktop systems, along with a full spectrum of peripheral devices. The intention is to provide a universal OS for all user types. Microsoft developers have focused on three principal areas for Windows 10: interface, security and manageability.
The original release of Windows 8 offered a radical new user interface that proved to be a shock for many users. The touch-enabled, gesture-driven graphical user interface that works so well on mobile systems such as smartphones and tablets did not translate well to traditional desktop and laptop PCs; especially in enterprise settings.
As an enterprise computing OS, Microsoft Windows 10 should improve security features like user identities, making it easier to prevent data theft and phishing by integrating support for multifactor authentication schemes such as smartcards and tokens.


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